Generating quality leads for insurance, is all about finding alternative media that can drive low Cost Per Lead activity and high ROI. Whilst some channels are not always high volume, in combination with the various digital channels we use to drive leads for insurance enquiries, this can be a powerful combination.
When you buy real-time leads you are skipping much of the prospecting and sales process and are jumping ahead to talk to a potential client in “buy mode”. This can be an extreme time saver that will allow you to scale your sales higher. If you are able to achieve the same or higher profit margins with paid leads vs. the amount of time required to generate leads then they should be a part of your regular marketing plan.