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Why Mortgage Lenders Should Invest In Purchase Leads from First Time Home Buyers In 2015 And Beyond

News & Blog

Not many businesses understand the adage that “good news travels fast and bad news travels faster.” In today’s digital and mobile era, any experience – good or bad – can travel globally in seconds. For retail brands, the market is a high-stakes game of exceeding customers’ expectations...

For mortgage lenders, the year 2019 is slated to be a good one, particularly in the market of first time homebuyers. The low interest rates being experienced this year in the housing and mortgage market are not slated to last forever, and predictions going forward are showing projections for a steep increase in coming years, so first time homebuyers who have researched the markets are set on closing now, and closing quickly. What does this mean for those looking to invest in these first time homebuyers? The leads generated today will be leads that are closed on quickly, as those looking to borrow are in something of a hurry to close on their first home.

The first time homebuyers of today have experienced the markets of previous years, markets with high interest rates and high rates of those defaulting on their loans. Because of this, they are also often the most researched homebuyers in recent times, and they are well aware of where the market stands today, as well as where it is slated to stand tomorrow. These homebuyers want to be able to take advantage of the low interest rates they may be able to achieve on their mortgage loans, and they are well aware that these low rates are not rates that will be able to be available forever.

For lenders and brokers wishing to find and invest in these first time homebuyers, purchasing leads is the best way to get in touch with these individuals motivated to purchase their home. With these leads, whether exclusive or non-exclusive, lenders will be able to be put into touch with this market of informed and ready homebuyers who wish to close on their mortgage as quickly as the lenders themselves. With quick closing comes a better return on the lead purchase investment, and there is no better time for quick closure than the year 2019.

The year 2019 isn’t only slated to be a big year for first time homebuyers, but for first time home refinancers as well. Those who have purchased their home in past years, but wish to take advantage of the low interest rates being experienced today, will opt for refinancing their home during the course of 2019 as they are in search of a mortgage to better suit the interest rates now available to them. For this market, mortgage lenders will also find that leads purchased in 2019 will be able to close more quickly and bring about a rapid return rate, allowing them to take advantage of two distinct markets during one time.

The home buying and interest projections for the year 2015 are slated to be positive for both mortgage lenders and those seeking out their first mortgage or home refinance, which shows that there is no better time to invest in interested mortgage leads. By purchasing leads during the year 2015, mortgage lenders will be able to take advantage of this market, and find that their investment is well returned.

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